The Ultimate GIF Guide for Social Media Marketers. A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion.
Words and photos are great for telling stories but it’s sometimes difficult to find exactly the right ones to convey your message. On the other hand, video requires a certain kind of commitment from both the content creator and the audience. Enter: the GIF. The GIF is able to convey emotion and information in a quick and entertaining way that many other mediums can’t.
Resize a GIF online, resize an animated GIF using Picasion animated gif generator/tool/maker/animator! Online image resizer.
But using GIFs can be somewhat of an art. Nailing the perfect tone, image, and timing of a GIF can be a tricky process, where a misstep could affect your brand’s reputation. Building And Engineering Contracts By B S Patil Pdf Merge. To ensure you make the most of GIFs in your social media strategy, we’ve created the following GIF guide. Bonus: Download a free cheat sheet to quickly find the best image sizes for every social network and learn how you can use Hootsuite to easily add them to any post. The GIF guide for social media marketers. What are GIFs? If you enjoy having meaningless debates with coworkers, ask whether it’s pronounced with a soft . Whichever way you say it, GIF is an acronym for Graphics Interchange Format, which refers to a file format that supports both static and animated images.
GIFs allow you to present a short video clip in a far more condensed image format, and without sound. In other words, they’re quick, soundless videos that loop and don’t require a play button. GIFs are so widely- used that the word “GIF” was named the 2. Oxford Dictionary Word of the Year. However, the GIF isn’t exactly a brand new phenomenon. In 2. 01. 7, the GIF will celebrate its 3.
Resizing Images The most obvious and common way to change the size of an image is to resize or scale an image. The content of the image is then enlarged or more. This short guide outlines the differences between the file types and also uses a couple of examples to show you how the file sizes vary. Convert between Various Formats Convert images between all key formats such as JPEG, PDF, RAW, TIFF, TGA, RAS, GIF, JPEG 2000, animated GIF/PNG, etc. Upload a GIF to optimize it. This online gif compressor can be used to reduce the file size of an animated gif you uploaded.
VeryPDF PDF Size Reducer is used to compress PDF and reduce PDF file size. Long Live the GIF. Inside the internet's long, doomed quest to replace its most iconic and flawed filetype. From the PowerPoint FAQ: PowerPoint makes pictures blurry or unsharp, loses GIF animation. Continually updated file size information. Animation preview window that keeps running even as you edit the animation (view.
Katherine Martin, Head of the U. S. Dictionaries Program at Oxford University Press explains how during this time, “The GIF has evolved from a medium for pop- cultural memes into a tool with serious applications including research and journalism, and its lexical identity is transforming to keep pace.”How to explain GIFs to anyone under 3. They’re like the moving pictures in Harry Potter newspapers.”How to explain GIFs to your grandparents: Don’t bother, they probably don’t care about GIFs. Ask them about a time before GIFs. Then, appreciate GIFs even more.
Why you should use GIFs The entertainment value of GIFs is obvious, but the business value might be a bit more difficult to see. But the potential and possibilities for GIFs are limited only by your own imagination.
You should consider adding GIFs to your social media strategy because: GIFs show that you’re paying attention to internet trends. GIFs show that you and your brand have a fun side. GIFs can add more context to a shorter message, post, or Tweet. GIFs get your message across in a shorter amount of time. GIFs are easily shareable.
GIFs convey emotions better than text or photos alone. And perhaps most importantly, they work. The following GIF helped us earn over 8. Retweets, over 8. The use of GIFs has really boosted the performance of a number of our Tweets. Now that you know some of the key reasons to incorporate GIFs into your social media strategy, you’re probably wondering where you can actually find some quality GIFs. Where to find GIFs.
The title here could actually be . But not all GIFs are created equal and you could spend hours sifting through sources in order to find something you can actually use.
To save you time, check out the following sites for GIFs you wouldn’t be embarrassed to use in your social media content. Giphy is my go- to GIF resource, and for good reason.
Giphy is the world’s largest library of animated GIFs, so if you’re looking for something there’s almost a guarantee that you’ll be able to find it there. Just type in a keyword such as the emotion you want to convey (i. If you are lacking inspiration for posts or just don’t know what kind of content to post today, use Gifbin. Random GIF generator to spark some creativity.
While you might have to click the button a few times to get a GIF that makes sense, you never know what kind of theme or message you’ll think of as Gifbin. Reddit is a website that lets users upvote the good stuff and downvote the bad. And the GIF- specific subreddit has turned it into one of the best collections. These are great resources for finding already- made GIFs, but sometimes the situation calls for a completely customized solution. This is when knowing how to create your own GIFs will come in handy. How to create your own GIFs. Creating your own GIFs is a surefire way to show off your brand’s creativity and personality.
You can easily make your own GIFs by uploading your own images and videos to any of the following online tools: If you’re an enterprising individual, you can also make your own GIFs within Photoshop. Open up your video file in Photoshop, use the timeline tool to crop to the length you want, and select “Save for Web”. Don’t forget to set . If that seems confusing, there are countless You. Tube tutorials to walk you through the process.
Instagram’s Boomerang also offers a fun way to make something close to a custom GIF using your very own mobile phone camera. Boomerang takes a short burst of photos, combines, and reverses them to create a looping clip that you can share instantly. Giphy Cam. Giphy Cam provides a mobile option for creating GIFs on the go. The app allows you to record a GIF, add filters, effects, and text, and then share or save your GIF. Tips and tricks for using GIFs How to use GIFs on Twitter. Twitter launched an integrated GIF library in 2. GIF resources Giphy and Tenor (previously Riffsy).
As Twitter explains, “Whenever you’re composing a Tweet or Direct Message, you can search and browse the GIF library. So if you’re looking for the perfect cat yawn or dance move to express exactly how you feel, just click the new GIF button.
You can search by keyword, or browse categories of different reactions like Happy Dance, Mic Drop, or YOLO.”To access this feature, simply click on the GIF icon when composing a Tweet. You can choose from one of the categories provided, or search for something specific. If you need more detail on how to add GIFs to your Twitter content, check out Twitter’s thorough instructional resource on posting photos and GIFs. Now that adding GIFs to your Tweets is so easy, you need to think about how you will be using them in your strategy. One of the top places GIFs are used for a business purpose, is through a classic Twitter back- and- forth.
Instead of using words alone, use a GIF to truly evoke the emotion you’re trying to communicate. This brings a dose of fun and entertainment to your timeline, and helps not only to keep your audience engaged, but your brand from looking too serious. In addition to this classic use of GIFs, Twitter suggests using them in the following business scenarios. Create animated posters for sales or events.
If you’ve ever wished you could create a moving advertisement without investing in a video ad, this is your chance. If done right, a GIF can share much more information than 1. Twitter explains, “they can also act as a highly shareable information piece followers can Retweet.”Feature your products. While most people won’t want to watch a full minute- long video of your product, a GIF will fit into most busy schedules.
Share a GIF highlighting the features of your product, or short snippets of how to use it (if applicable). Visualize your data. Static charts and data visualizations are great, but you can elevate your content and make things much more interesting for your audience by making GIFs to show off data.
How to use GIFs on Facebook. While Facebook didn’t always support the use of GIFs, recent updates have made GIF sharing easy on the network.
To share a GIF on your Timeline, simply copy and paste the link to the GIF. Wait for the preview to appear, and then post away! For example, to share a GIF from Giphy, the site provides the following instructions: “If you share a Giphy link (i.